About Templates that sell
Smart, strategic templates built to grow with you.Templates That Sell is a collaboration between designers Diane Whiddon and Bonnie Hammond—two creative minds with a shared passion for helping consultants, coaches, and thought leaders bring their ideas to life online.
We believe a website shouldn’t just look good—it should work for you. That means clearly showing what you do, who you help, and why it matters. Our templates are built with strategy at the core, so your site not only looks polished but also converts visitors into clients.
Meet the team…
Diane Whiddon
Creative Director
Diane brings over 17 years of experience in branding, messaging, and website strategy. As our Creative Director, she leads the big-picture vision for each template—making sure it’s not just beautiful, but built to connect and convert. Diane has a gift for helping thought leaders clarify their message and create an online presence that truly reflects who they are and the impact they want to make.
Bonnie Hammond
Designer
Bonnie is the designer behind every visual detail in our templates. With a background in custom web design and creative direction for studios and coaches, she blends clean, elevated design with strategy-led layouts that are easy to use and even easier to love. If you decide to customize your template, Bonnie will be the one bringing your vision to life—tailoring it to fit your brand, your voice, and your business goals.
What Makes Our Templates Different
We don’t believe in cookie-cutter design. Every template we create is built with strategy first—designed specifically for service-based businesses like consultants, coaches, and thought leaders. From layout to copy prompts, every element is crafted to help you clearly communicate your value and convert more of the right clients.
How It Works
01: Choose Your Template
Start by selecting a professionally designed Squarespace template that fits your brand style and business goals. Whether you're a coach, service provider, or creative entrepreneur, each design is crafted with strategy, clarity, and conversion in mind—so all you need to do is pick the one that feels like you.
02: Customize your content
With easy-to-follow video tutorials and our complimentary copy guide, you’ll plug in your copy, photos, and brand colors without breaking a sweat. No coding required—just intuitive editing tools that help you bring your vision to life, fast.
03: Launch your site
Once everything is in place, hit publish and watch your polished, strategic website go live. It’s optimized, mobile-ready, and built to convert—so you can show up online with confidence and start booking dream clients, growing your visibility, and building trust instantly.
Ready for more?Our Customization Services
Love one of our templates but want it to feel more like you? We offer a customization service where we take care of the setup and styling for you—colors, fonts, photos, content, and layout. You’ll still get the speed and flexibility of a template, but with the tailored look and feel of a custom site.